Marketing

Trade Show Marketing Best Practices

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What's The Process For Successful Trade Shows?

We bought the Exhibit system, I was like, "Wow, I have a 500 square foot office." I'm like, "I have six crates of Exhibit equipment coming," and I had no place to put it. We rushed out, I got a warehouse, I got an office. Got a forklift, just literally became an Exhibit house at the snap of a finger. I work in the office during the say and build booths at night and hire my friends and just built a business around that.

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How did you get started in the tradeshow business?

We bought the Exhibit system, I was like, "Wow, I have a 500 square foot office." I'm like, "I have six crates of Exhibit equipment coming," and I had no place to put it. We rushed out, I got a warehouse, I got an office. Got a forklift, just literally became an Exhibit house at the snap of a finger. I work in the office during the say and build booths at night and hire my friends and just built a business around that.

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What are some tradeshow myths?

There's a myth about, "We're gonna bring the product there and we're gonna have so many orders afterwards," and it just doesn't work that way. Even with the people that have the experience, they don't know what they want to accomplish at the show, with getting the leads and all that kinda stuff and not following up with them afterwards, like there's some sort of magic solution once you're there.

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Why are tradeshows still important?

Even things like putting a logo on too many times. People want to have their logo everywhere, but sometimes putting a logo around is just too much. You shouldn't have it on every square inch of your booth. It's like put it here and then maybe here and that's it. You don't need it in 15 different places. It looks kind of weird. People just don't think about that kind of stuff.

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Why do some companies fail?

I think that for an exhibitor to have a successful show is, like you said, they're very expensive. Right? They need to understand how much a trade show costs to do. You have your raw space that you have to buy, which that's not negotiable. That's what it costs.

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Interview with Ross Weitzberg, CEO of Exhibit Potential

Ross has been in the trade show industry for 10+ years helping exhibitors have successful shows. His goal is to simplify the process for exhibitors. "If I can make the process smoother and stress free I know we’ll be building a working relationship that will last for many years."Regardless if you are looking for a simple pop-up booth or a custom built exhibit I am confident you are going to be happy with how we do things here at Exhibit Potential."

To contact Ross.

Ross Weitzberg

Phone 1.888.224.8865
?
Email ross@exhibitpotential.com

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