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B2B Growth Marketing Playbook

Chapter 1: Do An Audit Of Your Online Presence

If you’re reading this, there’s a good chance you’re a C-Level executive, business owner or company that wants to maximize your online presence and increase traffic and conversions online.?

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Chapter 2: Create A Niche Specific Website / Landing Page

Now that you’ve completed your audit, the next step is to create a niche specific website/landing page.

A niche site, first off, is Super Duper Specific (S.D.S.).

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Chapter 3: How to Set Up Analytics and What to Measure

Whether you’re trying out a new workout plan, planning for future expenses, or limiting your screen time (sorry for increasing it in case you are…), you are tracking some variable to measure how successful your progress has been.

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Chapter 4: Creating an Irresistible Lead Magnet

Lead magnets are what draw people in one moment and have them entering their credit card information the next. (Hence, ‘magnet.’)

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Chapter 5: Create Content That Attracts Visitors

It’s a new decade and content still reigns supreme. We know, we know. Every marketer has heard this probably definitely more times than they’d like. But with certain forms of content taking off, it’s important you stay up-to-date with how to make them work for your business.

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Chapter 6: Email Marketing

Do you check your email every day??
?
If so, then you might be comforted in knowing that 99% of consumers do too. Yes, 99%.

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Chapter 7: Purchase Paid Advertising

Did you know the average American is exposed to 4,000 to 10,000 ads per day?
?
It may seem hard to believe, but take a look around.

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Chapter 8 - Optimize, Optimize, Optimize!

Did you know the average American is exposed to 4,000 to 10,000 ads per day?
?
It may seem hard to believe, but take a look around.

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About the Author

Bernard Ablola

President, Think Strategy

Bernard Ablola is the founder of Think Strategy, where he helps clients formulate their online strategy and framework to ensure projects are kept on track. He is a frequent speaker on B2B lead generation and marketing automation. Prior to Think Strategy, Bernard earned his MBA in Entrepreneurship/International Studies from Seattle University and worked at Microsoft Corporation, managing multi-million search and display advertising campaigns for top tier clients. When he’s not embedding himself in learning, you can find him hiking or skateboarding throughout Southern California, walking his Pomsky (Google it) or finding THE spiciest Asian food in the city.

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